Join Talk Shop for “Modern Day PR | The Power of Answer Engine Optimization (AEO),” an in-depth and forward-looking discussion and workshop exploring how Answer Engine Optimization (AEO) is transforming the way brands show up online, and what you need to know and consider for your 2026 marketing strategy.
As AI-driven search tools like ChatGPT, Gemini, and Perplexity reshape how people discover information, the rules of SEO and PR are rapidly changing; according to a recent study by Muck Rack, 95% of links cited by AI tools come from non-paid media sources, and 89% of those come from earned media (third-party, non-paid mentions).
Led by Talk Shop’s Nicole Jerick and Nicole Paul, this engaging session will unpack what AEO means, how large language models (LLMs) rank and surface brand content, and why earned media is now a critical driver of discoverability and trust. Attendees will leave with actionable insights on integrating AEO into existing marketing strategies, optimizing media coverage for AI visibility, and future-proofing PR in an AI-driven media landscape.
